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International Business (Paperback) [7 edition]
    ¡¤ ÁöÀºÀÌ | ¿Å±äÀÌ:Griffin|Ricky
    ¡¤ ÃâÆÇ»ç:PearsonEducation
    ¡¤ ÃâÆdz⵵:20120227
    ¡¤ Ã¥»óÅÂ:³«¼­¾ø´Â »ó±Þ / 598ÂÊ / 215*275mm / 9780273765868(0273765868)
    ¡¤ ISBN:0273765868
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Successfully prepare students for the international marketplace.

 International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.


 Accompanied by MyIBLab!

 See the hands in the air, hear the roar of discussion?be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.


Part 1: The World¡¯s Marketplaces

 Chapter 1: An Overview of International Business

 Chapter 2: Global Marketplaces and Business Centers

 Chapter 3: Legal, Technological, Accounting, and Political Environments

 Chapter 4: The Role of Culture

 Chapter 5: Ethics and Social Responsibility in International Business

 Part 2: The International Environment

 Chapter 6: International Trade and Investment

 Chapter 7: The International Monetary System and the Balance of Payments

 Chapter 8: Foreign Exchange and International Financial Markets

 Chapter 9: Formulation of National Trade Policies

 Chapter 10: International Cooperation Among Nations

 Part 3: Managing International Business

 Chapter 11: International Strategic Management

 Chapter 12: Strategies for Analyzing and Entering Foreign Markets

 Chapter 13: International Strategic Alliances

 Chapter 14: International Organization Design and Control

 Chapter 15: Leadership and Employee Behavior in International Business

 Part 4: Managing International Business Operations

 Chapter 16: International Marketing

 Chapter 17: International Operations Management

 Chapter 18: International Financial Management

 Chapter 19: International Human Resource Management and Labor Relations



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