목차
Preface p. ix
Overview 
Introduction p. 3
Strategy Maps p. 29
Value-Creating Processes 
Operations Management Processes p. 65
Customer Management Processes p. 105
Innovation Processes p. 135
Regulatory and Social Processes p. 163
Intangible Assets 
Aligning Intangible Assets to Enterprise Strategy p. 199
Human Capital Readiness p. 225
Information Capital Readiness p. 249
Organization Capital Readiness p. 275
Building Strategies and Strategy Maps 
Customizing Your Strategy Map to Your Strategy p. 319
Planning the Campaign p. 365
The Case Files 
Private-Sector Organizations p. 397
Public-Sector Organizations p. 411
Nonprofit Organizations p. 429
Index p. 439
About the Authors p. 453