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How to Write a Successful Marketing Plan- A Disciplined Comprehensive Approach (Hardcover) 지은이 : How to Write a Successful Marketing Plan- A Disciplined Comprehensive Approach (Hardcover) 출판사 : NTC 30,000원 1,500점 Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity (Hardcover) 지은이 : Josh Linkner 출판사 : Jossey-Bass Inc Pub 12,000원 600점 Strategic Planning: What Every Manager Must Know (Paperback) 지은이 : George Albert Steiner 출판사 : Free Press 10,000원 500점 Strategic Planning Workbook (Hardcover) 지은이 : Joseph C. Krallinger, Karsten G. Hellebust 출판사 : John Wiley & Sons 20,000원 1,000점 Return on Customer: Creating Maximum Value from Your Scarcest Resource (Hardcover) 지은이 : Martha Rogers, Don Peppers 출판사 : Crown Business 15,000원 750점 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover) 지은이 : David A. Aaker 출판사 : Free Pr 15,000원 750점 An Introduction to Bayesian Inference in Econometrics (Paperback) 지은이 : Arnold Zellner 출판사 : John Wiley & Sons Inc 72,000원 3,600점 Process Reengineering: The Key to Achieving Breakthrough Success (Hardcover) 지은이 : Lou Roberts 출판사 : ASQC Quality Press 15,000원 750점 Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (Hardcover) 지은이 : Lawrence Friedman 출판사 : Routledge 30,000원 1,500점 Service Breakthroughs: Changing the Rules of the Game (Hardcover) 지은이 : James L. Heskett, Earl W. Sasser 출판사 : The Free Press 20,000원 1,000점 Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (Hardcover) 지은이 : Roland T. Rust, Valarie A. Zeithaml 외 출판사 : Free Press 35,000원 1,750점 Research Methods in Applied Settings: An Integrated Approach to Design and Analysis (Second Edition Hardcover) 지은이 : Jeffrey A. Gliner, George A. Morgan 출판사 : Routledge 70,000원 3,500점 Statistical Decision Theory and Bayesian Analysis (Hardcover, 2nd, Subsequent) 지은이 : James O. Berger 출판사 : Springer Verlag 70,000원 3,500점 Applied Econometric Times Series (Wiley Series in Probability and Statistics) (2nd, Hardcover) 지은이 : Walter Enders 출판사 : John Wiley & Sons 20,000원 1,000점 Applied Bayesian Forecasting and Time Series Analysis (Chapman & Hall/CRC Texts in Statistical Science) (Hardcover) 지은이 : Mike West, Andy Pole, Jeff Harrison 출판사 : Chapman & Hall 100,000원 5,000점 The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing (Hardcover) 지은이 : Sarah Maxwell 출판사 : John Wiley & Sons 17,000원 850점 A Course in Econometrics (Hardcover) 지은이 : Arthur S. Goldberger 출판사 : Harvard University Press 27,000원 1,350점 Stochastic Simulation (Wiley Series in Probability and Statistics) (Hardcover) 지은이 : Brian D. Ripley 출판사 : Wiley-Blackwell 100,000원 5,000점 The Power of Thinking Differently: An Imaginative Guide to Creativity, Change, and the Discovery of New Ideas (Hardcover) 지은이 : Javy W. Galindo 출판사 : Hyena Press 21,000원 1,050점 The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Hardcover) 지은이 : Rafi Mohammed 출판사 : Crown Pub 19,500원 975점 Managing Customer Value: Creating Quality and Service That Customers Can See Hardcover 지은이 : Bradley T. Gale | Robert Chapman Wood 출판사 : Free Pr 20,000원 1,000점 Branded Customer Service - The New Competitive Edge (Hardcover) 지은이 : Janelle Barlow, Paul Stewart 출판사 : Berrett-Koehler 15,000원 750점 Acquiring, Processing, and Deploying: Voice of the Customer (Hardcover) 지은이 : M. Larry Shillito 출판사 : CRC Press 50,000원 2,500점 Think Better: An Innovator's Guide to Productive Thinking (Hardcover) 지은이 : Tim Hurson 출판사 : McGraw-Hill Professional 19,000원 950점 Practical Methods of Optimization (2nd, Hardcover) 지은이 : R. Fletcher 출판사 : Wiley 50,000원 2,500점 Building Strong Brands (Hardcover) 지은이 : David A. Aaker 출판사 : Free Press 20,000원 1,000점 Content Analysis: An Introduction to Its Methodology (Commtext Series) (Paperback) 지은이 : Klaus H. Krippendorff 출판사 : Sage Publications, Inc 20,000원 1,000점 Modern Multidimensional Scaling: Theory and Applications (Springer Series in Statistics) (Hardcover) 지은이 : Ingwer Borg and Patrick Groenen 출판사 : Springer 50,000원 2,500점 Statistical Models for Ordinal Variables (Advanced Quantitative Techniques in the Social Sciences) (Hardcover) 지은이 : Clifford C. Clogg, Edward S. Shihadeh 출판사 : SAGE Publications 50,000원 2,500점 The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review) (Hardcover) 지은이 : Vijay Govindarajan, Chris Trimble 출판사 : Harvard Business Review Press 15,000원 750점