The authors correct eurocentric criticism from media studies in the past by examining Hollywood movie genres such as the western and the musical from a multicultural perspective.Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.

List of plates 
Acknowledgments 
Introduction p. 1
From Eurocentrism to Polycentrism p. 13
Formations of Colonialist Discourse p. 55
The Imperial Imaginary p. 100
Tropes of Empire p. 137
Stereotype, Realism, and the Struggle Over Representation p. 178
Ethnicities-in-Relation p. 220
The Third Worldist Film p. 248
Esthetics of Resistance p. 292
The Politics of Multiculturalism in the Postmodern Age p. 338
Select bibliography p. 363
Index p. 381
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